Article Abstract:
Swedish-Danish dairy giant Arla Foods and its rival Fonterra of New Zealand will start a joint venture company for the sale of cheese, butter and cream on the British market. The new company, that is to be based in Arhus, Denmark, will be 75% owned by Arla and 25% owned by Fonterra. The initial turnover of the company will be DKr3bn (US$361mn). Under the joint venture Arla will sell its Lurpak butter product, Yorkshire butter and Fonterra's Anchor butter, various cheeses and a special cream in a spray bottle on the British market. According to Arla Foods MD Jens Bigum, the two parties will consolidate their position in the world market through the joint venture which is also in line with Arla's new strategy to grow organically as well as through strategic joint ventures across borders. The joint venture deal will come into force next year provided that the British competition authorities give their approval to it.
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Article Abstract:
The study indicated the major trends in Spain's market for dairy products for the period 1991-1995. Under the period examined, Spain's market performed favorably, especially in the milk sector which registered a 20% increase during the review period and a 62% value share in 1995. The cheese sector, on the other hand, posted its highest value growth by 12.5% in 1992. Both the cream and butter sectors performed well, in terms of growth, with cream posting the highest value growth of 59.1%. It is expected that Spain's market value will decline by 6.8% as important trends such as segmentation of products are predicted to continue.
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Article Abstract:
Danish-Swedish Arla Foods is among the leading players in the British milk industry. Competition in the British milk industry is tightening with Express Dairies being the market leader with a 30% stake, followed by Dairy Crest at 26% and Arla Foods and Robert Wiseman dairies. Arla is the leading producer of butter under the Lurpak brand that has a 35% stake of the market.
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