Article Abstract:
Danish papers are expected to lose advertising revenue due to the slowdown in the advertising market, according to an analysis conducted by media agency CIA on the basis of estimates by Dansk Oplagskontrol and CIA. This is expected to cost the Danish dailies up to DKr0.5bn in earnings in 2001. National papers will be hardest hit by the drop, and Jyllands-Posten and Berlingske Tidende will account for 40-50% of the combined decline. Regional papers will account for a 5% drop in advertising revenue i.e. DKr111mn. The winners in the advertising sector will be radio advertising, that is expected to brow by 13% in 2001, and cinema advertising with a 30% growth. Internet advertising is also expected to grow by 20% this year.
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Article Abstract:
Coca-Cola Company has boosted its sales in the international market by 4% in the third quarter of 2001 vs. 3rd quarter of 2000. The company's sales in the Nordic market show a 9.3% rise and in Denmark alone sales were up 5.9% while sales in Sweden climbed 10.4%, in Norway 5.4% and in Finland 2.3%. Coca-Cola's sales on the US market have declined somewhat due to the September 11 terror attacks.
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Article Abstract:
Tuborg, the brewer, reveals now in retrospect that the Danish advertising campaign for Tuborg Squash was a major success and boosted the sales of the drink by 50%. The campaign, launched twelve years ago, was praised for its brilliance but was thought to lack commercial success. The campaign was made by the advertising company Wibroe, Duckert & Partners.
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