Cutting out the middleman
Article Abstract:
Advertising for real estate industry is bringing lucrative revenues for mass media companies in Canada, this is prompting media firms to avoid professional advertising agencies. Complete analysis of this scenario is presented.
author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Other Activities Related to Real Estate, REAL ESTATE, Real Estate Services, Management, Real estate industry, Advertising services, Company business management
CanWest's new suit
Article Abstract:
The article discusses the new approach of CanWest MediaWorks towards advertising. The media company welcomes innovative outlooks and ideas from advertisers.
author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Consumer Advertising
When push comes to shove it
Article Abstract:
A report is presented on the ongoing friction between top media agencies and media buyers.
author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Services information, Services, Marketing industry
subjects list: Canada, Mass media industry, Advertising, Forecasts and trends, Market trend/market analysis
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