Bright futures
Article Abstract:
Toronto-based CRM launched a unique program called KidsFutures, which combines a loyalty program with higher education cash savings for consumers. Many big-time marketers like, Procter & Gamble, Sprint Canada and Kodak Canada, have signed up for the program that will not only help them reach their targeted consumers but also reflect their interest in the consumers and the future of their kids.
author: Halpern, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Canada, Marketing, Methods, Loyalty programs (Marketing)
Q&A
Article Abstract:
MSN International's vice president of trade marketing and sales, Chris Dobson, shares his perspectives on potential of online advertising.
author: Halpern, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Computer and Data Processing Services, Executive changes & profiles, Parent-to-subsidiary activities, Subsidiary-to-parent activities, Officials and employees, Computer services industry, Information technology services industry, Interview, Internet/Web advertising, Internet advertising, Subsidiaries, divisions and units, Microsoft Network L.L.C., Dobson, Chris
Insights on the go
Article Abstract:
Reasons for slow growth pace and the future prospects of pod casting industry is discussed.
author: Halpern, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Growth, Company marketing practices, Company growth, Industry forecasts, Podcasting
subjects list: Forecasts and trends, Marketing, Market trend/market analysis, United States
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