Bowne of Canada

Article Abstract:

Bowne and Co Inc of Toronto, Canada, provide its customers with an advanced and integrated approach to fine printing. The company, which is the leading financial printer in Canada, also handles file conversions, electronic securities filings, multimedia CD-ROMs and Web site development. In Toronton and Montreal, the company offers 24-hour accessible pre-press, printing and bindery operations, which are linked to its facilities in Calgary and Vancouver and to its sites around the globe.

Strategy & planning, Printing, Commercial Printing, Printing industry

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CRTC extends telemarketing regulations across Canada

Article Abstract:

The Canadian Radio-Television and Telecommunications Commission is enforcing telemarketing regulations throughout the country due to pressure from the Public Interest Advocacy Centre, which claims that the telemarketing regulations are not being enforced. These rules are similar to the Canadian Marketing Assn's code of ethics but the trade group wants the use of automatic dialing and announcing devices for solicitation purposes be allowed.

Telemarketing Services, Telemarketing Bureaus, Telemarketing

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L'Oreal Canada

Article Abstract:

L'Oreal Canada's marketing initiatives in 2007 are discussed. The company sponsored the first installment of a festival of arts and creativity in Toronto called Luminato. According to the company's chief marketing officer, the event provided a staging ground for multiple L'Oreal brands. The details of the festival are also presented.

author: Levy, Evra Taylor
Marketing procedures, Toilet preparations, Marketing, Cosmetics industry, Company marketing practices

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subjects list: Canada
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