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Bettors rush to respond

Article Abstract:

The Ontario Jockey Club (OJC) reports a 30% success rate for a direct mail marketing campaign for its Horseplay Interactive Web site. The personalized Web site is the company's answer to the large number of dormant telephone betting accounts in summer 1999. OJC, the owner of the Woodbine Race Track and the Mohawk Raceway, deposited C$2 to the betting accounts of members who logged onto the site and completed half of the survey and gave C$5 to those who completed the online forms.

Racetracks, Thoroughbred Racing, Horse racing

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Rogers short list pared to four

Article Abstract:

Rogers Communications Inc has reduced the number of contestants for its $40 million creative account to four. The remaining agencies are BBDO Canada, MacLaren McCann, Young & Rubicom and J Walter Thompson/Groupaction. Creative incumbents Gee Jeffery & Partners, Enterprise Creative Selling and Bensimon*Byrne*D'Arcy were not included. Rogers is expected to make a decision by Sep 1, 1999. It is also evaluating its media accounts.

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