An inquiry into born-global firms in Europe and the USA

Article Abstract:

The article defines born-global companies as those that internationalize at or near where they were founded, and examines key factors that drive their success. Findings from studies conducted in the United States and Denmark show that marketing competence and foreign customer focus foster success, as do differentiation strategy and product quality.

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An illustration of modeling moderating variables in cross-national studies

Article Abstract:

The usage of modeling moderating variable methods to analyze customer preferences in international markets is presented.

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The psychometric properties of eTail quality: an international investigation across product categories

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The interrelation between quality management and customer satisfaction in international markets is evaluated.

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