An inquiry into born-global firms in Europe and the USA

Article Abstract:

The article defines born-global companies as those that internationalize at or near where they were founded, and examines key factors that drive their success. Findings from studies conducted in the United States and Denmark show that marketing competence and foreign customer focus foster success, as do differentiation strategy and product quality.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Partnering and relationships within an international network context

Article Abstract:

The article examines partnering, a supply chain management practice, and how it provides a link between network and dyadic perspectives. Discussion focuses on the International Marketing and Purchasing Group approach. The relationship between US General Motors, Opel Portugal, and locally based direct suppliers are used as illustration.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

ARR model: cross-cultural developments

Article Abstract:

The actors-activities-resources model, forms the basis of the study. Cross-cultural networks and perceptions, between Australian engineering consultants and their Thai customers are examined.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: