Amazon tries to woo France sans TV ads

Article Abstract:

The article discusses the challenge faced by Amazon.com, which just launched its services in France, in trying to attract customers in a country that does not allow TV advertising for retailers and media companies. Amazon's French ad agency, Ailleurs Exactement, a unit of Havas Advertising S.A., is having a difficult time creating a winning campaign without the use of television.

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Wal-Mart hires new ad agency to tailor pitches

Article Abstract:

Discount retailer Wal-Mart Stores Inc. is expected to hire advertising agency Draft FCB in an effort to target both wealthy and lower-income customers. Wal-Mart's efforts to lure wealthier consumers have not paid off so far, and have cost the chain some of its less well-off customers.

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Ikea relies on the unorthodox to sell uncommon designs

Article Abstract:

The article discusses the advertising strategy of Swedish furniture maker Ikea AB. The company's latest UK campaign, put together by St. Luke's, the company's UK ad agency, is unorthodox and "quirky."

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