Aegis fights for better results and independence

Article Abstract:

UK-based media-buying company, Aegis Group PLC, does not think that the ad industry will experience a recovery, but the company, which could be a target for takeover as the industry consolidates, wants to remain independent for the foreseeable future.

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Aegis aims to boost autonomy via acquisitions, globalization

Article Abstract:

Aegis PLC, a UK media-buying and research company, plans to stay independent through acquisitions and globalization. Over the next six months, the company will raise its U.S. media billings by 12%, to $4 billion (Euro4.6 billion), acquire six more research companies around the globe, and boost its Latin American business.

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Havas plans new branding unit

Article Abstract:

Havas Advertising S.A. is studying the possibility of forming a new branding operation. The agency is currently engaged in acquiring Tempus PLC for 425 million pounds (678 million euros).

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