AUSTRIA: NEW INTERNET ADVERTISING COMPANY

Article Abstract:

ORF and Netway, the internet access provider bought by UTA , have set up an internet advertising company called Adworx. The two partners each hold 47.5% of the stock. The new company is expected to generate a "high double-digit million turnover" in 2001, challenging the market leaders ActiveAgent and AdLink.

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AUSTRIA: NEW ADVERTISING FIRM TARGETING CHILDREN

Article Abstract:

A new company called Schulwerbung Plus is to set up an "exclusive" city poster network in schools throughout Austria from year 2000. Schulwerbung Plus is a 50:50 joint venture of Gewista and Schulwerbung GmbH <"school advertising">.

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GERMANY: ADVERTS WITH SOUND

Article Abstract:

In Germany, the Milchstrasen publishing company is to introduce in the Max magazine adverts with sound. The microchip that is glued on the page can contain about 20 seconds of music or speech. The Sound Ads are about twice as expensive as regular adverts.

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