A star is born

Article Abstract:

Toronto-based broadcaster CHUM Television made its first attempt at motion picture production with the teen sex comedy Going the Distance. The movie has been a box-office hit, bringing in more than $1 million since its release three weeks back. The $2 million marketing campaign included advertisements in newspapers and several commercials across the CHUM stations.

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McCabe calls for drug ad changes

Article Abstract:

Outgoing Canadian Association of Broadcasters president and CEO Michael McCabe addressed serious issues affecting broadcasters including regulations restricting advertising of pharmaceutical products directly to the consumer.

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Going for the goal

Article Abstract:

Canadian broadcasting companies and marketers are trying hard to capitalize on the upcoming Football World Cup-2006. Many companies have already tied up with television channels for advertisements and sponsorships.

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