Spreading the warmth
Article Abstract:
Kanuk utilizes impromptu celebrity endorsements to promote its popular winter coats. Photos are snapped and the celebrity appears in the company's catalogue after putting in an appearance to purchase a coat at one of the company's stores.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Print Media, Spokesperson, Fur and Leather Apparel Manufacturing, Leather and sheep-lined clothing, Males' Leather Coats & Jackets, Leather clothing, Kanuk
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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HMV share the music
Article Abstract:
HMV launched a winning promotion for the 2001 holiday season, giving DVD players to those who bought 25 or more DVDs.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Promotion, Musical instrument stores, Music Stores, Musical Instrument and Supplies Stores, HMV Canada
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Subjects list: Canada
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