4-Sight: keep an eye on these four developments, says Carat's David Verklin
Article Abstract:
David Verklin discussed the trends and future of marketing. He believes that people should watch out for gaming, Apple iPhone, Internet TV and the Database of Intentions. The usage and possible impacts of these developments are discussed.
author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
United States, Electronic computers, Prepackaged software, Electronic Computer Manufacturing, Marketing procedures, Personal & Home Computers, Computer games, Company marketing practices, Computer game, Smart phone, Smart phones, Online database, Online databases, Internet television, Apple iPhone (Smart phone)
Spending shift
Article Abstract:
The advertising expenditure survey results from ZenithOptimedia and Publicis Groupe reveal that more companies are going to use Internet marketing in 2007 in contrast to newspaper advertising.
author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Advertising, Advertising and Related Services, Newspaper Advertising, Surveys, Advertising expenditures, Internet marketing
Getting personal
Article Abstract:
The rising popularity of the podcasting and its application in marketing is discussed.
author: Powell, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Management dynamics, Management, Company business management, Marketing executives, Podcasting
subjects list: Methods, Usage, Forecasts and trends, Marketing, Market trend/market analysis, Canada
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