25 commit to advertising on BT interactive TV trials

Article Abstract:

British Telecommunications (BT) is setting up an interactive television advertising service, Adland, and has 25 advertisers, including Allied Domecq and Nestle. BT Interactive TV will begin in summer 1995, and there will be no charge for viewers. Trial advertisers are not be be charged for the use of airtime but will have to pay for producing the advertisements. The trial covers 2,500 UK homes and services include movies, education and games, all on demand.

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Berlusconi's Publitalia ad sales arm under investigation

Article Abstract:

An investigation into claims of false accounting in a number of sports sponsorship deals has led to the arrest of Marcello Dell'Utri, managing director of Publitalia, the advertising sales operation of Fininvest, owned by former Italian prime minister Silvio Berlusconi. Magistrates are now to consider whether there is enough evidence to prosecute Berlusconi in connection with a different investigation.

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Berlusconi still faces regulatory challenges despite selloff

Article Abstract:

Retailing and media group Fininvest has sold a 20% share in Mediaset, television holdings and advertising sales company for $1.14 billion. The sale has been made to ease the former's debt pressures. Two more sell-offs are planned for October 1995 and 1996, leaving Fininvest with a holding of only 35-40%. The sell-off has not affected owner Silvio Berlusconi's media ownership problems.

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