2004 CMA showguide

Article Abstract:

CanadaEs largest marketing event, Canadian Marketing AssociationEs 2004 National Convention & Trade Show is scheduled for May 3-5, at the Ottawa Congress Centre.The program schedule, keynote speakers and panelists, topics for discussion, and a listing of exhibitors, are presented.

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Throwing out the old ways

Article Abstract:

A report is presented on how executives of the marketing communications industry should understand their clients' needs and adapt to new changes. If they don't, the report suggests, they run the risk of being sidelined.

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Can you really help me?

Article Abstract:

The increasing use of technology-based customer interfaces, like the Internet and Automated voice response systems, instead of proving customer-friendly, have driven barriers between organizations and customers.

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