Article Abstract:
The hype surrounding Microsoft's release of the Windows 95 operating system cannot be solely explained by the company's estimated $150 million advertising campaign. Microsoft's products affect millions, since over 80% of all PCs use a Microsoft operating system, and most software vendors create their applications for a Microsoft operating system. Windows 95 is the first fundamental change to the Microsoft OS since 1990. Windows 95 has 11 million lines of code, in contrast with Windows 3.1's 3 million lines. Microsoft wants to generate rapid sales of the operating system to sustain its corporate image and its revenues. Estimates of Windows 95 sales for 1995 range from 29 million copies to 20 million copies to 14 million copies. Profits would reach $1.45 billion if it sold 29 million copies, but only $700 million for 14 million copies. Microsoft wants most of all to spur the cautious corporate segment into rapid implementation of the new operating system.
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Article Abstract:
Microsoft is planning to move into the corporate computing market, contending that personal computing is ready to enter the arena of mainframes. A marketing campaign is set to begin in New York, on May 20, 1997 with speeches and demonstrations as Microsoft presents case studies and is joined by industry partners such as HP and Compaq and customers such as Japanese tire producer, Bridgestone. Analysts believe Microsoft's Windows NT is currently an excellent computing environment for small businesses and corporate departments. With consistent improvements, analysts believe Windows NT could move into high-end computing and be capable of handling over a thousand system users. Microsoft will present price estimates for a PC system that includes a five-year maintenance contract along with the hardware and software.
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Article Abstract:
VA Linux Systems, Silicon Graphics Inc. and O'Reilly & Associates are teaming up to promote the new Debian Linux Operating System. This group effort will be able to afford the huge plans for distribution and sales. It is distributed free over the Internet and corporate customers get a package at a nice discount.
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