What strategy is not
Article Abstract:
Strategy in business pertains to concept-driven innovation and involves people as dimension. It is different from technology or the Internet, although technology can facilitate the fast implementation of strategy.
Publisher: Sloan Management Review
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2008
Analysis, Strategic planning (Business)
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2008
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The continuing power of mass advertising
Article Abstract:
The use of innovative strategies of mass advertising by marketers is discussed. Targeting people engaged in liesure activities and use of interactive posters are some good strategies.
Publisher: Sloan Management Review
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2007
Forecasts, trends, outlooks, Management dynamics, Methods, Management, Forecasts and trends, Market trend/market analysis, Advertising, Advertising campaigns, Company business management, Marketing executives
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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