The new value in a digital brand: to succeed online, companies must fulfil a whole new set of expectations from their customers

Article Abstract:

The challenges facing online marketers are discussed. In the online marketplace, attention must focus on ensuring complete, and totally satisfying, customer experiences, rather than on creating brands.

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Music joins the online chorus

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Issues concerning the growth of online music marketing and the development of new digital methods to sell and distribute music is discussed.

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Pop turns traditional for its financial backing

Article Abstract:

The financial aspects of Australian super band Killing Heidi are being closely supervised by their manager and financial adviser.

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