The behavior of international firms in socio-political environments in the European Union

Article Abstract:

Research is presented concerning the use of a network theory to investigate the techniques used by small, medium and multinational business enterprises to manage the relationship between business and political actors.

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Predictors of performance of venture capitalist-backed organizations

Article Abstract:

Research is presented concerning the development of logit models which can be used to investigate the performance of business enterprises who have received financial backing from venture capitalist organizations.

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Consumer evaluation of vertical brand extensions and core brands

Article Abstract:

Research is presented concerning the use of categorization theory to investigate vertical and core brand extension dynamics in the wristwatch (Timex and Rolex) and luxury car (Toyota and Lexus) industries.

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