Super Bowl ads: Must handle with care

Article Abstract:

Advertising executives Andy Berlin, Cheryl Berman, Chuck Porter and Jan Edmondson weigh in on the tender balance for Super Bowl TV ads in the wake of the terrorist attacks. They predict we will be seeing ads focusing on warmth, humanity and amusement. There seems no love lost for sock puppets or self-indulgent ads. The same goes for ads that tell consumers to defeat terrorism by buying their products. Food, soft drink and beer companies may focus on friends and loved ones just being together.

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Hard sell: In 2000, good taste was optional

Article Abstract:

Companies spent around $15.7 billion on TV commercials presented on the 4 major networks for 2000. The author rates the best and worst, citing Budweiser, Reebok, Target, Pacific Bell, Sony and Electronic Data Systems' memorable cat roundup as among the best. Campbell Soup, Priceline.com, Coca-Cola, Domino's and David Arquette's pitch for AT&T were cited as among the most annoying.

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Critics fault antiobesity ads as not reaching far enough

Article Abstract:

Critics fault the Centers for Disease Control's public service ads to combat obesity in children as being confusing and as avoiding addressing the unhealthy aspects of fast foods. Saatchi & Saatchi, which created the ads, says a recent study found a high level of awareness of the ads and a lack of misunderstanding as to what the ads are about.

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