Special section on international industrial (business-to-business) marketing

Article Abstract:

Changes in global business are compelling industrial marketers to re-assess their assumptions, re-align their strategies and look for methods to improve the value added to products and services. The enormous transformations of industrial marketing, however, is not matched by research. There remains a need for a collective initiative for harnessing a body of literature that will offer practicable strategies for an improved international industrial marketing. The Journal of Business Research takes the cue by devoting a special feature on the subject.

Author: Spekman, Robert E., Johnston, Wesley J.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 1995
Analysis, International aspects, Marketing research, Market research, Business-to-business market, Business to business market

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Questions about network dynamics: characteristics, structures, and interactions

Article Abstract:

The management of networks in marketing and business relationships and a focus on their dynamics is presented.

Author: Johnston, Wesley J., Peters, Linda D., Gassenheimer, Jule
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006

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Managing relationships in showery weather: The role of umbrella agreements

Article Abstract:

Umbrella agreements and its effects on business network group relations are evaluated.

Author: Mouzas, Stefanos, Ford, David
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
Umbrella organizations

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Subjects list: United States, Management, Evaluation, Company business management, Business networks (Social groups)
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