Risk jockey
Article Abstract:
The need for efficient management of brands like all other intangible assets is discussed. The significance of brand valuation in reducing the risk for marketing executives is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
United States, Marketing executives, Brand identity
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
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You choose, you lose
Article Abstract:
The concept of providing customer choices and higher costs involved in providing such choice are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Methods, Evaluation, Brand choice, Consumer preferences, Customer service, Support services
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Company business management
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