U.S. liquor sellers want to run TV ads

Article Abstract:

The United States Distilled Spirits Council is challenging the old taboo of advertsing alcohol on television with the help from Sunbelt Communications in Las Vegas.

Officials and employees, Public relations, Rogers, Jim, Distilled Spirits Council of the United States, Sunbelt Communications Ltd.

Bacardi brings out bottle in cable TV ad for Amaretto

Article Abstract:

Bacardi is set to launch a $1.1 million cable TV commercial campaign for Disaronno Originale Amaretto liqueur, breaking a self-imposed ban on TV advertising of liquor. The ad was created by McKinney & Silver.

Advertising agencies, Campaigns, Advertising campaigns, Bacardi Corp., McKinney & Silver

Seagram files to sell Tropicana stake in IPO, estimates value at $3.57 billion

Article Abstract:

Seagram Co. has filed to sell at least 95.1% of its Tropicana Products Inc. subsidiary. Seagram is planning to sell shares of Tropicana in an estimated $3.57 billion initial public offering. The company did not say how many shares in Tropicana it was planning to sell. The estimated $3.57 billion value of the proposed IPO comes to close to previous estimates. Tropicana is a juice marketer based in Florida.

Comment:

Seagram Co. has filed to sell at least 95.1% of its Tropicana Products Inc. subsidiary in an estimated $3.57 billion IPO

Strategy & planning, Organizational history, Company Planning/Goals, Canned Fruit Juices, Fruit and Vegetable Canning, Canned juices, Seagram Company Ltd., Tropicana Products Inc., Article