ProSports teams appeal to fans in irrelevent local ad campaigns

Article Abstract:

Major league baseball teams are attempting to appeal to fans by using pointless, yet amusing advertising techniques. Teams like the Oakland Athletics, Seattle Mariners, and the Milwaukee Brewers have all sought alternative, low-budget advertising campaigns to get fans to come to the games.

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Amazon.com and True North part ways

Article Abstract:

FCB San Francisco says it reluctantly decided not to participate in the global review Amazon.com is conducting of ad agencies, because it has basic disagreements with the direction Amazon will take in 2001. An insider claims that working for Amazon has been rocky, given that Amazon had four different marketing chiefs during their relationship, and that each turnover meant starting over from scratch, for FCB San Francisco.

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Revlon plots rebirth of '70s hit Charlie

Article Abstract:

Revlon Inc. will launch a new version of its popular 1970s perfume Charlie in the United Kingdom. The company also plans a re-launch of the perfume in the US in 2002 to coincide with Revlon's 70th anniversary. The UK ad campaign will be designed by the London office of Portland, OR-based ad agency Wieden and Kennedy. The ad campaign will target the UK's 11-18-year-olds. The perfume, associated in the US with the 1970s and that era's 'liberated woman,' will be difficult to resurrect.

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