Power to the marketers

Article Abstract:

The slow demand and increased competition in many industries have forced the marketing directors to focus on short-term, tactical strategies and campaigns. While marketing is described as a combination of art and science, strategic marketer is emerging with the skills of a conventional marketing director and a management consultant.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

A poor sale

Article Abstract:

Some companies see marketing as a vital part of their business whereas others regard it as a minor function. Marketing means a management process that should be the main aim of a company's total activity.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Teenage wasteland

Article Abstract:

The need for marketers to adopt innovative marketing strategies to tap teenage segment is examined.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: