Positioning the executive MBA product: Let's not forget the requirements of the corporate market
Article Abstract:
The executive MBA qualification is an alternative to either a full time or part time study for postgraduate management qualification. The providers face a dilemma in positioning their offerings, as they know that the two consistent groups, managers and students, and organizations as sponsors could have different agendas in pursuing, using and funding the EMBA.
author: Pitt, Leyland F., Page, Michael J., Bevelander, Dianne
Publisher: Braybrooke Press Ltd.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2004
United States, Job Description & Qualifications, Master of business administration degree, Vocational guidance, Job qualifications, Vocational qualifications
Quality management in business relationships: the role of brands in an open source environment
Article Abstract:
The quality of relationships between buyers and sellers in conventional, for-profit organizational settings is based on various factors. The buyer-seller relationship quality from an open-source viewpoint is studied, particularly the effect of open source brands in creating highly networked relationships.
author: Berthon, Pierre, Watson, Richard T., Pitt, Leyland F., Chakrabarti, Ronika
Publisher: Taylor & Francis Ltd.
Publication Name: Total Quality Management & Business Excellence
Subject: Business, general
ISSN: 1478-3363
Year: 2007
Canada, Quality Control Management, Influence, Quality control, Brand name products, Brand names, Public software, Open source software, Report
How well are business schools managing their brands? A research note
Article Abstract:
Research on business schools and their brand management practices is presented.
author: Berthon, Pierre, Pitt, Leyland F., Page, Michael J., Spyropoulou, Stavroula
Publisher: Braybrooke Press Ltd.
Publication Name: Journal of General Management
Subject: Business, general
ISSN: 0306-3070
Year: 2006
United Kingdom, Marketing procedures, Business and Secretarial Schools, Business & Secretarial Schools, Marketing, Product management, Company marketing practices, Business schools
subjects list: Analysis
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