Nonmarket strategy performance: Evidence from U.S. electric utilities
Article Abstract:
The way in which public policy outcomes are influenced by the firm's non market strategy theory is discussed. The external environment, which is the political market that involves demanders and suppliers of public policies and the internal characteristics of a firm are important to nonmarket performance.
author: Bonardi, Jean-Philippe, Bergh, Richard G. Vanden, Holburn, Guy L.F.
Publisher: Academy of Management
Publication Name: Academy of Management Journal
Subject: Business, general
ISSN: 0001-4273
Year: 2006
Electric Utilities, Electric Power Generation, Transmission and Distribution, Management dynamics, Electric services, Management, Evaluation, Company business management
The Evolution of Intraindustry Firm heterogeneity: Insights from a Process Study
Article Abstract:
This is a study on how and why firms that operate in the same line of business differ and explains their diversity in behavior and performance. This paper draws a parallel in the development of seven cellular phone services.
author: Noda, Tomo, Collis, David J.
Publisher: Academy of Management
Publication Name: Academy of Management Journal
Subject: Business, general
ISSN: 0001-4273
Year: 2001
Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Methods, Wireless telephones, Influence, Marketing, Surveys, Cellular telephone equipment industry, Business surveys
Navigating The Coompetitive Landscape: The Drivers And Consequences Of Competitive Agressiveness
Article Abstract:
Competitive interaction among firms is studied and research finds that relative market shares are accounted for by the characteristics of the firms' sequences of competitive actions.
author: Ferrier, Walter J.
Publisher: Academy of Management
Publication Name: Academy of Management Journal
Subject: Business, general
ISSN: 0001-4273
Year: 2001
Statistical Data Included, Market share, Advertising campaigns
subjects list: United States, Market strategy, Research, Business, Innovations, Competition (Economics)
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.