New product forecasting tools find a home in telecommunications credit scoring

Article Abstract:

Telecommunications credit managers can easily assess their portfolios and ascertain which customers are more risky than others by using credit scoring. Based on the past credit behavior of customers, a credit score quantifies the probability that customers will fail to pay their bills within a specific timeframe. Statistical packages such as SAS, SPSS, SHAZAM and SPLUS can be used for performing telecommunications credit scoring.

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Target marketing with logit regression

Article Abstract:

Logit regression can significantly improve target marketing activities. The discrete choice technique treats the decision-making process in a probabilistic perspective and estimates the log of the odds of purchase. Logit regression can be used to probability variations across several values of the explanatory variable. It can also be used for what-if analysis.

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Life-cycle approach to new product forecasting

Article Abstract:

Issues concerning techniques of drawing a forecast schedule for new products are discussed. Particular attention is given to the importance of determining the potential sales levels of the new product, as well as the degree of demand.

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