The real video-game wars; it's Sega vs. Sony vs. Nintendo vs. PC makers vs..

Article Abstract:

Sega Enterprises, Sony and Nintendo video game consoles now include other technologies, such as modems for connecting to the Internet or DVD players. Sony has a 53% share of the market; Sega, 15%. 40% of of U.S consumers own a computer game. In 1999, revenue was $6.9 bil. The Sega Dreamcast retails for $200, the Sony PlayStation 2 will sell for $300. Microsoft is working with computer makers to simplify PC design, so more consumers see the PC as an easy to use, stable gaming platform, and buy its game software. The other large gaming software maker, Electronic Arts, will push games for the PlayStation 2. Meanwhile, Motorola is backing the Nuon set top box, which will bring game console functionality to DVD players.

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Microsoft teams up with SoBe, Taco Bell, Vans to promote Xbox video-game system

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Microsoft Corp. is trying to create a hip image and build brand awareness for its forthcoming Xbox video-game system by marketing it in conjunction with SoBe beverages, Vans sneakers and Taco Bell restaurants, whose products will, in turn, be featured in Xbox games. Some analysts question whether Microsoft can count on leveraging interest in other brands to enhance the appeal of its product. Microsoft is spending $500 million to market the Xbox, and will spend tens of millions more on an ad campaign for the product.

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Planetweb's browser could energize market for Web appliances

Article Abstract:

Planetweb Inc. is providing video game maker Sega Enterprises Ltd. with an embedded Web browser for Sega's recently introduced Dreamcast video game console. The Web browser enables video gamers to turn their consoles into information appliances, permitting access to Web sites, chat rooms, e-mail and network-based video games. Planetweb hopes to profit from the growing information appliance market by providing manufacturers with custom-designed browsers that will operate according to the equipment's native language, thus bypassing the operating system, which in turn lowers the cost of memory and increasing the speed of the software.

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