Microsoft backs ratings system for the Internet

Article Abstract:

Microsoft has announced support for a new voluntary rating system to control information distributed via the World Wide Web as well as plans to add an information filtering system to the next version of its Internet Explorer software. Microsoft's endorsement of the RSAC-I rating system joins the company with other Internet filtering software developers, including Microsystems Software and SurfWatch Software. Although the RSAC-I system is voluntary and assigned by software producers, most developers participate in the system because retailers often refuse to sell unrated packages. Microsoft's filtering-system implementation will allow parents to block access to Web material without a RSAC-I rating. World Wide Web software leaders Spyglass and Netscape Communications have declined to support the RSAC-I advisory system. Instead, they advocate the Platform for Internet Content Selection (PICS), which establishes a technical foundation for different rating systems.

author: Lewis, Peter H.
Communications Software Pkgs (Micro), Usage, Product information, Marketing, Company marketing practices, World Wide Web, Censorship, Company product planning, Censorship issue

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Microsoft is set to detail plan for foray into the Internet

Article Abstract:

Microsoft's plans to dominate the Internet include providing Internet access, communications software and an Internet infrastructure. The company's Microsoft Network (MSN) quickly assumed the third position in the Internet access market, despite poor initial planning, staffing problems, billing problems and service outages during its first year. Microsoft is expected to announce a complete revamp of MSN on Oct 10, 1996. A new pricing structure will provide unlimited Internet access for $19.95 per month. Microsoft's new version of its Internet Explorer Web search software is expected to increase the pressure on market leader Netscape. Microsoft has persuaded almost all of the top online services and Internet access providers to use Internet Explorer as their primary Web browser. Microsoft is also developing Internet content, including news, music and shopping services as well as online computer games.

author: Lewis, Peter H.
Internet, Internet services, Company internet strategy

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Microsoft joins Compuserve to battle leaders on Internet

Article Abstract:

Microsoft and CompuServe announce an expanded distribution alliance, under which CompuServe will become the first significant user of Microsoft's new line of commercial Internet software and services, code-named Normandy. The agreement also calls for CompuServe to make Microsoft's Internet Explorer Web browser the primary browser it delivers to its 4.9 million subscribers. In return, Microsoft will add buttons to Windows 95 that give access to two of CompuServe's on-line services. Microsoft says that its new software will be able to manage tens of thousands of Internet connections at the same time and permit millions of users to set up customized, interactive services each day. The software will not be ready for commercial release until late 1996. CompuServe believes Normandy gives it an edge in its competition against America Online and plans to make Normandy the basis for all its services.

author: Lewis, Peter H.
Contracts, CompuServe Corp., Cooperative agreement for product distribution

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subjects list: Planning, Microsoft Corp., MSFT, Computer software industry, Software industry, Software
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