Marketing from the top down
Article Abstract:
Issues are presented concerning the management of marketing by business enterprises. The influence which falling profits and margins, and increasing market competitiveness have on marketing strategy is discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Loyalty not enough
Article Abstract:
Issues are presented concerning the predictions which have been made for the emergence of customer relationship management in the year 2001 as an important area of a business enterprise's marketing initiative.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Retailers get personality
Article Abstract:
Some retailers who sell a wide range of brand name products are trying to establish their own identity with the public through specialized advertising and marketing campaigns.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: High tech marketing hits the target. Computer savvy at your service
- Abstracts: Lot splitting in stochastic flow shop and job shop environments. Fitting the lognormal distribution to surgical procedure times
- Abstracts: Hedging risk on futures contracts under stochastic interest rates. Memory in returns and volatilities of futures' contracts
- Abstracts: How to make better deals and better contracts. Contracts: how to stay out of trouble. Rule of thumb on contracts: Get all the terms in writing
- Abstracts: Manufacturing strategy, business strategy and firm performance in a mature industry. Toward a taxonomy of manufacturing flexibility dimensions