Managing network effects in high-tech markets

Article Abstract:

An argument is presented which states that the best way to stimulate further development of a product is to reposition it in order to strengthen network effects. Network effect is a situation, in which the decision of the consumer depends not only on the core product but also on the availability and quality of its complements.

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Introducing new products can be hazardous to your company: Use the right new-solutions delivery tools

Article Abstract:

Research and management theory regarding new product failures is given. The article discusses three keys to success, customers need for a total solution to a problem, emphasizing product introduction over customer solution, management becoming internally absorbed resorting to making a product that is easiest for them to make.

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Vasa syndrome: Insights from a 17th-century new product disaster

Article Abstract:

Using the sinking of the Swedish war ship Vasa as an example, this article addresses problems in product development. Seven potential problems in new product development are given.

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