Article Abstract:
Reviews indicate that the dominant perspective in the diffusion of innovation literature contains proinnovation biases which suggest that innovations and the diffusion of innovations will benefit adopters. As a result, it is difficult to either address or begin answering the questions: when and how do technically inefficient innovations diffuse? or when and how are technically efficient innovations rejected? This article has two goals: (1) to develop a typology that focuses attention on three less dominant perspectives that can be used to guide research on these questions and (2) to suggest how organizational scientists can develop more encompassing theories of innovation diffusion and rejection by using the theoretical tensions that exist between the dominant perspective and the three perspectives developed in this article. These resolutions are important because they indicate that processes which prompt the adoption of efficient innovations may coexist with processes that prompt the adoption of inefficient ones. Additionally, these resolutions inform research on the diffusion and rejection of many different types of innovations across varying contexts. (Reprinted by permission of the publisher.)
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Article Abstract:
Donaldson's (1990) critique of organizational economics suggests four attributes of this model that makes intellectual discourse and theoretical integration with traditional management theory difficult: the assumption of opportunism, different levels of analysis, the theory of motivation, and the prescriptive character of organizational economics. It is suggested that these differences are not a sufficient explanation of the response of some traditional management theorists to organizational economics. Rather than being based on these substantive differences, it is argued that the relationship between these two models has many of the attributes of an intergroup conflict. Possible responses to this intergroup conflict and the implications that these responses have for understanding organizational phenomena are explored. (Reprinted by permission of the publisher.)
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Article Abstract:
Concerns expressed by Mark Learmonth on the validity of Professor Rousseau's evidence based management (EBM) theory are responded to by the professor herself. She agrees that the design and implementation of EBM must be subjected to critical inquiry and explains the various ways in which a social innovation like EBM can be effectively designed and implemented.
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