Major new products: what distinguishes the winners in the chemical industry?

Article Abstract:

The success of new products in chemical industry was analyzed based onnew product performance measures done in 21 major chemical firms in four countries. The relationship among performance measures were presented and it was inferred that about 66% of 103 projects were classed as successes. It was concluded that the success of new products can be mainly attributed to differentiation. Other factors include nonproduct variables such as technical support and customer service, synergies, familiarity and product innovativeness.

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Innovative versus incremental new business services: different keys for achieving success

Article Abstract:

A study of new product development is presented with emphasis on large-scale business-to-business projects. The factors affecting the success of these projects are examined and the significance of adapting development practices to the product is highlighted.

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Investigation of factors contributing to the success of cross-functional teams

Article Abstract:

Literature on cross-function new product development teams is reviewed to assess factors relating to cross-functional team success.

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