Macquarie puts on a friendlier face

Article Abstract:

Issues are presented concerning the marketing policy of the Macquarie Bank which has resulted in a 5-million Australian dollar advertising campaign. The bank hopes to attract retail and private customers.

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Rise of the cybersenior

Article Abstract:

Issues are presented concerning the growing interest of people over 50-years-of-age in the internet and online services. The marketing strategies which are applied to these consumers are discussed.

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A survival kit for the hard times

Article Abstract:

Issues are presented concerning the action which can be taken by the management of business enterprises during recession. These include cashflow, sales, marketing budgets, and employee redundancy.

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