Little messages that grew

Article Abstract:

Steve Taylor, founder of Mobile Messenger, started the premium SMS (short message services) business to stay in competition. Premium SMS involves selling SMS technology such as ring tones to the customers and charging them to their phone bill.

Author: Walters, Kath
Australia, Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Financial management, Services introduction, New Products/Services, Cellular telephone services industry, Cellular telephone services, Company investment, Investments, Company service introduction, Service introduction, Wireless telecommunications service, SMS (Short messaging service), Taylor, Steve

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The lessons of failure

Article Abstract:

Focusing on customers and entering new markets carefully, new breed of leaders have successfully countered the technology melt and lead the technology companies to rise from the ashes.

Author: Walters, Kath
Marketing procedures, Computer and Data Processing Services, Computer services industry, Information technology services industry, Corporate officers, Customer relations

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Subjects list: Management, Officials and employees, Company business management
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