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Let the customer be your guide

Article Abstract:

The head of a prepress company called Characters, Inc discusses how close contact and response with customers helped his business move in a new direction. Through a client relationship with Compaq, his typesetting business forayed into desktop publishing.

Data processing and preparation, Computer Composition Services, Innovations, Customer relations, Characters, Inc.

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Quality begins at home

Article Abstract:

Ecoprint used the principles of total quality management to increase productivity and profits. Employee participation in decision-making was the chief factor that led to a customer satisfaction level that exceeded 95%.

Printing Trade Services, Total quality management, Ecoprint Inc.

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Four for the road

Article Abstract:

Four new products for travelers are described. They are the TableTalk card game, Ventsation Scent Clips air fresheners, 'Salk International Airport Transit Guide' and the Kwikpoint International Translator.

Book publishing, Book Publishers, Polishes and sanitation goods, Polish and Other Sanitation Good Manufacturing, Other Commercial Printing, Reference Books, Room Deodorants, Lithoprinted Playing Cards, Product introduction, Equipment and supplies, Information services, Lithography (Printing), Reference works, Travelers, Translating and interpreting, Translation (Languages), Air fresheners, Playing cards, Games for travelers, Travel games, Salk International's Airport Transit Guide (Book)

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