Kidult customers

Article Abstract:

The young people in the age group of 18 - 29 who live with their parents and have no commitments of the adulthood like, marriage, home mortgage and children; they are termed by marketers as kidults. This group has large disposable income and spends on self - indulgent products. Marketing of products to this segment is discussed.

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DJ's new appeal

Article Abstract:

Mark McInnes at the age of 38 is appointed as chief executive of David Jones in February 2003. Due to the new management team at David Jones, a potential buyer would get the benefit of good cash flow, sound financial management, and group performance strategie

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Disaster recovery

Article Abstract:

Craig Gore has worked his way up from the $45 million debt left by his father Mike Gore. Craig Gore is now worth $140 million and now debuts the BRW Young Rich list in 2004.

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