It's war out there

Article Abstract:

John Warden, who ran the US air campaign during the Gulf War in 1991, now heads Prometheus Strategies, a corporate marketing consultancy. In 2000 he is advising the fast-food chain McDonald's on new marketing strategies.

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Digital dreams

Article Abstract:

Eastman Kodak's new chief executive Daniel Carp believes that the company's future sucess will rely on digital technology.

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Go on, give them try

Article Abstract:

The importance and benefits of using test-drive marketing technique are presented.

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