Internationalization and the dynamics of product adaptationuan empirical investigation

Article Abstract:

Standardized policy refers to companies making no changes to physical product and packaging in foreign markets in order to keep up the competition as well as keep costs low. This, at times leads to consumers disliking of the product. For the purpose of keeping abreast with the consumer likes, firms repackage and make changes to the physical characteristics of the product. A theoretical model examining the latter issue, is presented.

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Understanding the factors that enable and inhibit the integration f operations, purchasing and logistics

Article Abstract:

This study aims at addressing the ways in which companies create/mitigate integration across operations, purchasing and logistics. Contrary to the popular belied, the study shows that the plant size has no influence on the level of integration.

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Knowledge as a strategic resource in supply chains

Article Abstract:

Application of various methods for study of relation between operation strategy and supply management, based on strength of marketing-operation interface, is described.

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