Internal marketing role in organizations: a transaction cost perspective

Article Abstract:

A novel approach to internal marketing (IM) based on the concept of transaction costs is proposed. An examination of the origins of IM was conducted followed by the investigation of the numerous perspectives of IM and its application in different organizations. It is concluded that the nature of the employment situation in terms of transaction costs will determine the irrelevance, illegitimacy or necessity of IM.

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Efficient consumer response in Japan: industry concerns status, benefits, and barriers to implementation

Article Abstract:

The current status of Efficient Consumer Response (ECR) in Japan is examined. The data collected from Japanese manufacturers, wholesalers, and retailers are used to examine the current competitive environment facing channel members and the perceived benefits and barriers to implementing ECR.

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Theory and search on marketing in Japan: an introduction

Article Abstract:

The theoretical study and research on the marketing field of Japan is made. This research is based on survey data and their deep understanding of the characteristics of distribution channels in Japan.

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