How technology advances influence business research and marketing strategy
Article Abstract:
The effects of technology advancements on customer relationship management and business research concepts are discussed.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
United States, Forecasts, trends, outlooks, Forecasts and trends, Influence, Market trend/market analysis, Technological innovations, Customer relationship management
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
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The marketing/finance interface: two divergent and complementary views of the firm
Article Abstract:
Issues concerning the way in which the two disciplines of marketing and financing diverge and agree are discussed.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
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The marketing-finance interface: a relational exchange perspective
Article Abstract:
The relationship between marketing and finance within a business environment is explored.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
Economic aspects, Marketing research, Market research
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2000
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Subjects list: Business, Business research, Research
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