House-brand horrors

Article Abstract:

In the past year, grocery retailer Woolworth started pulling out some of its home brand products from the market stating that long-term retention of a brand is eventually detrimental. Coles Myer, the other grocery giant on the other hand chose to double its home-products brands, a step that was later copied by Woolworth. The suppliersE reactions to these fluctuations in house brands are discussed.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

The missing link

Article Abstract:

The issue of how advertising works, and its potential influence on the company's sales are discussed. The concept is that advertising does not generate an instant response from the customer; rather it plays a long-term role before earning the goodwill and then catches up with brand selling.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code:

Brand is everything

Article Abstract:

A company's brand is influenced to a large extent by its staff, products, services, name, logo and marketing. It also depends on the reputation, past experience and word-of-mouth recommendations.

User Contributions:

Comment about this article or add new information about this topic:

Comment:  (50-4000 characters)

Name:

E-mail:

Security Code: