Green is not an attitude

Article Abstract:

Environmental-friendliness is seen to become a requirement for business enterprises in the future according to business leaders, but it is not caused by consumer demand. A survey from Yankelovich about the environment shows that only 45% believe that environmental problems today are severe, and only 37% say that they are highly concerned about the environment. Marketers are now challenged to find ways to encourage consumers to act green regardless if they think green or not.

Author: Smith, J. Walker
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Consumer Behavior, Venture Analysis, Evaluation, Influence, Environmental aspects, Business enterprises, Green marketing, Consumer behaviour

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Remapping the marketplace

Article Abstract:

The increase in the use of GeoWeb that provides information about products and services in a specific place is discussed.

Author: Smith, J. Walker
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Nonstore Retailers, Usage, Internet, Online shopping

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

No consumer's here

Article Abstract:

The addressing of people as 'consumers' in marketing terms is criticized.

Author: Smith, J. Walker
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Marketing, Analysis, Customer relationship management

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: United States, Forecasts and trends, Market trend/market analysis
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.