Gun makers to push use of gun locks

Article Abstract:

In order to promote gun safety, the firearms indsutry and groups like the National Shooting Sports Foundation are advertising the use of a new safety product for firearms called gun locks.

Small Arms Manufacturing, Small Arms, Safety and security measures, Firearms, Firearms industry, Firearms industry and trade, Gun control, National Shooting Sports Foundation

From the ruins: ads help show a company is open for business

Article Abstract:

Following the catastrophic terrorist attacks on the World Trade Center and the Pentagon, advertising went almost silent, with the exception of a few businesses who used the Internet or e-mail to let clients know that they were functioning. In such times of national disaster, decorum requires a period of respectful silence, but ad experts expect financial services companies affected by the disaster to soon start running ads, while other companies are likely to run humanitarian ads that offer support or condolences.

Newspapers, Newspaper Publishers, All Other Information Services, Advertising Activity, Business services, not elsewhere classified, Info Services ex Database, Usage, Newspaper publishing, Influence, Information services, Internet/Web advertising, Internet advertising, Information services industry, World Trade Center and Pentagon Attacks, 2001, New York Post Co., FIND/SVP Inc., FSVP

Alcohol makers' new target: drinkers over 50

Article Abstract:

Alcohol makers are targeting drinkers over 50. As more baby boomers are reaching the 50-year mark, the number of seniors is about to swell. People over age 50 will reach 42% of the adult population by the year 2005. Anheuser Busch Cos. has a new light beer intended to win back senior citizens who have switched to soda or wine. Diageo PLC is pitching gin to older drinkers with a picture of Humphrey Bogart on its label. "Some kind of warning about the potential dangers of combining alcohol and drugs would be appropriate," said George Hacker, director of the alcohol-policies project for the Center for Sciences in the Public Interest. About 90% of the elderly take prescription drugs.

Comment:

Alcohol makers target drinkers over 50

Beverage Manufacturing, Alcoholic Beverages, Demographics, Article