Delivering desired outcomes efficiently: the creative key to competitive strategy

Article Abstract:

To stay strong in an increasingly competitive climate, firms must think creatively and make the best of their resources. Managers tend to look at resources in terms of concrete product features rather than in terms of the abstract outcomes that are valuable to customers. Initially thinking about outcomes - and not about products, processes, or features - will enhance the creative use of resources that leads to competitive advantage. This mindset will allow managers to see alternate ways of delivering the outcomes that customers value. (Reprinted by permission of the publisher.)

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Core objectives: clarity in designing strategy

Article Abstract:

In a competitive atmosphere, it is necessary to evolve methods of improving the value of product or services and offer it at a lower cost. A framework for managers to develop new business models integrating the said methods at the design stage is presented.

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Defining the minimum wining game in high-technology ventures

Article Abstract:

The roles of technology development, product development, and strategy development in achieving minimum wining game are presented.

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