Beyond the box

Article Abstract:

Compaq Computer Corp. has started a $US 200-million marketing campaign to promote aspects of the company's business, other than computer hardware. Bill Merrick, the company's director of marketing communications, says that hardware accounts for only 40% of the company's business, and the marketing push is to promote the other 60%, which includes designing and building computers for businesses, and high-end information technology consulting.

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Spreads beat the fat factor

Article Abstract:

Australian consumers ate 110,000 t of yellow spreads in the year to September 30, 2000, worth some A$425 million, against A$410 million in 1999. Much of the growth is attributed to new, healthier, premium products containing plant sterols.

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Hyatt's hat-trick

Article Abstract:

Consolidation in the hotel industry has lead to Chicago-based hotel firm Hyatt segmenting its hotel chains into three separate classes, aimed at different user groups.

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