As it nears its 75th anniversary, New Yorker intensifies marketing

Article Abstract:

The New Yorker magazine ad pages for Q1 are predicted to increase 38% to 512 pages. Pages were up 6% for 1999. In 1999, the magazine sponsored a film festival, the New Yorker Book Awards. In 2000, it will add the New Yorker Festival of arts and literature to the roster.

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Atlantic bets on quality to win advertisers

Article Abstract:

The Atlantic Monthly will have a new look with its February issue. The magazine, founded in 1857, last changed hands in 1999. In 2000, the Atlantic saw a 5% decline in ad revenue. A competitor, the New Yorker, experienced a 30% increase.

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Young Conde Nast title develops muscle

Article Abstract:

Conde Nast Publications' Women's Sports & Fitness has made a dramatic comeback as it will announce a 37% increase in its advertising rate base. Starting next year, Conde Nast will guarantee advertisers a circulation of 650,000 for the magazine, up from the current 475,000. The title's circulation was 546,753 for the six months ended June 30, according to the Audit Bureau of Circulations. A equal jump in ad rates will follow this increase, as the publisher looks to take advantage of the way big advertisers are using the women's periodical market. The magazine currently charges $28,500 for a one-page color ad.

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