An exploratory study of the innovation evaluation process

Article Abstract:

A study was conducted on the process that consumers use for evaluating an innovation. A model of the detailed information-processing steps employed by consumers was used. The results indicate that judgment was the leading evaluation strategy used by consumers while some relied on a categorization strategy. Interestingly, none of the evaluations were based solely on the manufacturers' reputation or the recommendation of a friend.

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Determining uses and gratifications for the Internet

Article Abstract:

Dimensions of consumer Internet use and usage gratifications among customers of a prominent Internet Service Provider (ISP) are empirically derived. Accordingly, the results describe three key dimensions related to consumer use of the Internet, including process, content and social gratification.

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A test of alternative measures of disconfirmation

Article Abstract:

Five operationalizations of disconfirmation and their effect on satisfaction are examined by research, using two different comparison standards in two different settings. The results indicate some methods are better in certain situations and are inappropriate in others.

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